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How does Maestro collect and analyze data?

Maestro is built to grow with you using quick feedback loops and simple reporting. Instead of only looking at performance metrics for videos, Maestro adds a new focus around audience metrics.  The goal is to provide a framework to help you iteratively discover what resonates best with your specific audience.

Sample questions that can be answered with Maestro:

  • Which team is this viewer rooting for?
  • Who are the most popular individual athletes or teams?
  • Who are my most actively engaged fans?
  • Do fans who watch longer also play the game more?
  • Which of my highly engaged users don't already own the game?
  • What kinds of rewards and engagement mechanisms increase retention?
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