There is no additional fraction created by using Maestro. In fact, it actually can alleviate friction because your messaging is consistent in a single URL instead of trying to somehow show 3+ platforms in the same amount of attention in social posts, etc. Clients typical create a subdomain “live.me.com” however you can also set up a main domain for the event, such as www.adobelive.com.
We don’t have enough data to reliably tell you what the conversion rates looks like from FB, Twitch, YT etc, however during past activations those sources have been among the top 5 referrals. The effectiveness of the conversion rates depending on whether you adopt the basic strategies in our Marketing Best Practices guide.